SB304 (2016) Detail

Prohibiting corporate advertising and marketing on school property.


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SB 304 - AS INTRODUCED

 

2016 SESSION

\t16-2753

\t04/06

 

SENATE BILL\t304

 

AN ACT\tprohibiting corporate advertising and marketing on school property.

 

SPONSORS:\tSen. Stiles, Dist 24; Sen. Fuller Clark, Dist 21; Rep. Balcom, Hills. 21; Rep. Shaw, Hills. 16; Rep. Sherman, Rock. 24

 

COMMITTEE:\tCommerce

 

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ANALYSIS

 

\tThis bill prohibits the advertising and marketing of certain foods and beverages on school property that may not be sold during the school day.

 

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Explanation:\tMatter added to current law appears in bold italics.

\t\tMatter removed from current law appears [in brackets and struckthrough.]

\t\tMatter which is either (a) all new or (b) repealed and reenacted appears in regular type.

\t16-2753

\t04/06

 

STATE OF NEW HAMPSHIRE

 

In the Year of Our Lord Two Thousand Sixteen

 

AN ACT\tprohibiting corporate advertising and marketing on school property.

 

Be it Enacted by the Senate and House of Representatives in General Court convened:

 

\t1  New Section; School Boards; Prohibition on Corporate Advertising and Marketing.  Amend RSA 189 by inserting after section 15-a the following new section:

\t189:15-b  Regulation of Food and Beverage Advertising in Schools.

\t\tI.  Except as otherwise provided in this section, a school district shall prohibit at any school within the district:

\t\t\t(a)  The advertising of any food or beverage that may not be sold at school during the school day, or the advertising of any corporate brand on school property during the school day.  For purposes of this section, food and beverages that may not be sold at school during the day are those that do not meet the minimum nutrition standards as set forth by the school district, following the nutritional standards as required under the department of education rules for nutritional foods.  Advertising shall also be prohibited on any property or facility owned or leased by the school district or a school and used any time for school-relative activities, including but not limited to, school buildings, athletic fields, facilities, signs, scoreboards upon replacement, parking lots, school buses or other school district vehicles, equipment, vending machines upon contract renewal, school district-provided uniforms, school district-developed educational materials, or approved book covers for distribution.

\t\t\t(b)  The participating in a corporate incentive program that rewards children when they reach certain academic goals with free or discounted foods and beverages that may not be sold at school during the school day.

\t\tII.  This section shall not apply to:

\t\t\t(a)  Advertising on broadcast, digital, or print media, unless the media are produced or controlled by the school district, school, faculty, or its students.

\t\t\t(b)  Advertising on clothing with brand images worn on school grounds.

\t\t\t(c)  Advertising contained on product packaging of items brought in by students for self consumption.

\t2  Applicability.  This act shall apply at the beginning of the 2016-2017 school year.

\t3  Effective Date.  This act shall take effect 60 days after its passage.