Text to be removed highlighted in red.
1 Advertising Restrictions. Amend RSA 179:31, VII(b) to read as follows:
(b) Any subject matter or illustrations that the commission determines is reasonably likely to induce minors to drink . All coupon offers requiring consumer participation shall contain reference that the coupon offer is available only to persons of legal drinking age.
2 New Paragraphs; Advertising Restrictions. Amend RSA 179:31 by inserting after paragraph XIII the following new paragraphs:
XIV. Alcohol products that are named, packaged, marketed, or designed in a way that mimics or is likely to cause confusion with commercially available, trademarked non-alcohol products, including relating to their logos, the sound of the product or brand, packaging, taste, appearance, and commercial impression are prohibited.
XV. The liquor commission shall adopt rules, pursuant to RSA 541-A, relative to the enforcement of this section.
XVI. An appeal to a decision rendered under RSA 179:31, VII(b) or RSA 179:31, XIV, may be made to a board composed of the chair of the liquor commission, or designee; the director of New Futures, or designee, and a representative of the New Hampshire Brewers Association, appointed by its director. A hearing, and a written decision, shall occur within 30 days of the filing of an appeal.
3 Effective Date. This act shall take effect upon its passage.
Text to be added highlighted in green.
1 Advertising Restrictions. Amend RSA 179:31, VII(b) to read as follows:
(b) Any subject matter , illustrations , or packaging and labeling that the commission determines is reasonably likely to induce minors to drink including illustrations, subject matter, such as cartoons, toys, robots, fictional animals or creatures, likeness of characters or phrases, or other attributes that are consistent with products marketed towards minors . All coupon offers requiring consumer participation shall contain reference that the coupon offer is available only to persons of legal drinking age.
2 New Paragraphs; Advertising Restrictions. Amend RSA 179:31 by inserting after paragraph XIII the following new paragraphs:
XIV. Alcohol products that are named, packaged, marketed, or designed in a way that mimics or is likely to cause confusion with commercially available, trademarked non-alcohol products, including relating to their logos, the sound of the product or brand, packaging, taste, appearance, and commercial impression are prohibited.
XV. The liquor commission shall adopt rules, pursuant to RSA 541-A, relative to the enforcement of this section.
XVI. An appeal to a decision rendered under RSA 179:31, VII(b) or RSA 179:31, XIV, may be made to a board composed of the chair of the liquor commission, or designee; the director of New Futures, or designee, and a representative of the New Hampshire Brewers Association, appointed by its director. A hearing, and a written decision, shall occur within 30 days of the filing of an appeal.
3 Effective Date. This act shall take effect upon its passage.