Revision: Nov. 13, 2023, 9:14 a.m.
2024 SESSION
24-2846.0
08/02
SENATE BILL [bill number]
AN ACT relative to alcohol packaging.
SPONSORS: [sponsors]
COMMITTEE: [committee]
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ANALYSIS
This bill restricts the use of certain images and phrasing in alcohol packaging that are attractive to minors.
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Explanation: Matter added to current law appears in bold italics.
Matter removed from current law appears [in brackets and struckthrough.]
Matter which is either (a) all new or (b) repealed and reenacted appears in regular type.
24-2846.0
08/02
STATE OF NEW HAMPSHIRE
In the Year of Our Lord Two Thousand Twenty Four
AN ACT relative to alcohol packaging.
Be it Enacted by the Senate and House of Representatives in General Court convened:
1 Advertising Restrictions. Amend RSA 179:31, VII(b) to read as follows:
(b) Any subject matter, [or] illustrations, or packaging that the commission determines is reasonably likely to induce minors to drink such as cartoons, toys, robots, fictional animals or creatures, or any other likeness of characters or phrases that are popularly used to advertise to or attractive to minors. All coupon offers requiring consumer participation shall contain reference that the coupon offer is available only to persons of legal drinking age.
2 New Paragraphs; Advertising Restrictions. Amend RSA 179:31 by inserting after paragraph XIII the following new paragraphs:
XIV. Alcohol products that are named, packaged, marketed, or designed in a way that mimics or is likely to cause confusion with commercially available, trademarked non-alcohol products, including relating to their logos, the sound of the product or brand, packaging, taste, appearance, and commercial impression are prohibited.
XV. The liquor commission shall adopt rules, pursuant to RSA 541-A, relative to the enforcement of this section.
3 Effective Date. This act shall take effect upon its passage.