HB1208 (2012) Detail

(New Title) relative to advertising of alcoholic beverages.


CHAPTER 54

HB 1208 – FINAL VERSION

7Mar2012… 0941h

2012 SESSION

12-2514

03/10

HOUSE BILL 1208

AN ACT relative to advertising of alcoholic beverages.

SPONSORS: Rep. Warden, Hills 7; Rep. Pratt, Hills 7; Rep. Simmons, Hills 17; Rep. Greazzo, Hills 17; Rep. Maltz, Hills 27; Rep. Hikel, Hills 7; Rep. Ball, Hills 9; Rep. Lambert, Hills 27

COMMITTEE: Commerce and Consumer Affairs

AMENDED ANALYSIS

This bill:

I. Limits a prohibition on advertising in certain publications by liquor licensees.

II. Prohibits the liquor commission from requiring federal label approval for New Hampshire beer.

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Explanation: Matter added to current law appears in bold italics.

Matter removed from current law appears [in brackets and struckthrough.]

Matter which is either (a) all new or (b) repealed and reenacted appears in regular type.

7Mar2012… 0941h

12-2514

03/10

STATE OF NEW HAMPSHIRE

In the Year of Our Lord Two Thousand Twelve

AN ACT relative to advertising of alcoholic beverages.

Be it Enacted by the Senate and House of Representatives in General Court convened:

54:1 Advertising Restrictions. Amend RSA 179:31, XII to read as follows:

XII. No holder of a beverage manufacturer license, wholesale distributor license, or beverage vendor license, and no on-premises licensee or off-premises licensee, or group thereof, shall advertise, either directly or indirectly, promoting the consumption of alcohol in any [booklet, program, program book,] yearbook[, magazine, newspaper, periodical, brochure, circular, or other similar publication published by, for, or in behalf of any religious, fraternal, educational, patriotic, social, or civic group. No on-premises licensee or off-premises licensee, any group thereof, or any holder of a beverage manufacturer license, wholesale distributor license, or vendor license, through any control, ownership, interlocking ownership, interlocking directors, or otherwise shall advertise or cause any manner or form of advertising to be inserted in such publications] or other publication distributed predominantly to persons under 21 years of age.

54:2 Label Approval Not Required. The liquor commission shall not, by rule or otherwise, require a beverage vendor, beverage manufacturer, nano brewery, or brew pub to obtain federal label approval for beer, as defined in RSA 175:1, VII, sold exclusively in the state of New Hampshire.

54:3 Effective Date. This act shall take effect upon its passage.

Approved: May 14, 2012

Effective Date: May 14, 2012